For caravanners, slow is a way of life. It’s about getting back to basics, back to nature and reconnecting with family. What better thing for NRMA Insurance to protect? Not just caravans but the very way of life that surrounds them.

A brief to sell caravan insurance eventually became Sloways. A 1400km network of road signs, and an integrated campaign designed to provide safer, more enjoyable journeys and the chance to help rejuvenate struggling communities.